For generating good revenue through Google AdSense program, you must have knowledge on best ads optimization techniques. The way you optimize your ads mustn’t be against Google AdSense program policy otherwise you may be banned from joining a program. So, I’ll discuss how you can best optimize your Adsense to maximize your revenue in this post.

Ad Placement:
It is the best part of optimization. Place your ads where people see them. Unless your website is in Arabic, you must place your ads on left corner of your page to make them visible to your website visitors. Ads placed at middle of the page, just below the title, and below the articles are also found to perform better. You may place 160X600 ad at the left, 234X60 ad below title of a page, and a link unit below the post. Such combinations of ads are sure to perform better.

Ad Color:
Try making your ads distinct than your website content so your advertisements will be focused. There is a traditional concept about matching AdSense color theme and you page color theme but believe me – that doesn’t perform better. If you don’t trust me, create two custom channels and randomize ads with two different color patterns using a simple PHP script and check which color pattern performs better. I suggest colorizing your ads to make it focusing to catch the visitor’s eye. As Google AdSense displays ads related to you content, people will click on ads if ads appear to be useful to them.

Ad Type:
Usually, Ad units will less number of ads perform better. More ads in a single unit confuses user and notifies him that what he’s clicking is ad. No people will want to click on ad for others because no one will want others to earn. More can you confuse your users; more will be the chance of getting your ads clicked. So try placing ads and link units in a way to confuse your users. But remember, don’t frame or use other techniques to hide “Ads by Google” link. It violates Google AdSense policy and may get you banned from AdSense program.

Following Ad units are the best performers: 234X60, 160X600, and 336X280. If you’re planning to use ad at right part of your page, use 300X250 Ad unit because it performs best.

Experiment with Ads:
Depending upon your website content and website type, the ads that worked better for me may not work as same for you. So you better experiment with your AdSense code. Try changing AdSense ad placements, colors, and types to know which performs best for you. Create custom channels and check which works best for you. After you determine the best advertisement combination for your page, apply it permanently.